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Pilar APAC
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SERVICES / OPTIMISATION

Campaign Optimisation

Improve creative and media performance while your campaigns are live. We use AI to automate ad testing and spot opportunities in campaign data. Our specialists review the evidence and approve the changes that go live.

Hands reviewing charts on a laptop

What we optimise

Ad creative

Test different messages, visuals and formats against the campaign objective. AI helps run the tests and surfaces the variations worth a closer look.

Media performance

Review performance by audience, placement and market. Use the results to shift spend, refine targeting or pause activity.

Campaign decisions

Our specialists check the data and review changes for brand and market fit. We work within the budget and approval limits we agree with you.

Know what changed and why

See what we tested, what changed and how results moved against the agreed objective. We document the decisions and what we recommend testing next.

Discuss campaign optimisation

Tell us which campaigns are live and what you’d like to improve.